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Innocent World's designer, Yumi Fujihara,
has created a new brand of clothing
inspired by classical European designs
that embodies the ideals of elegance
and cuteness but is suitable for
young women of the modern era.

The brand name Innocent World
brings to mind a simple world
without dirt or blemish. We made
this name to reflect the pure
and innocent hearts of young women
everywhere, at any age.

   
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